Corporate Identity (CI)
This is a representative element of Iris ID presentation. It is most ideal to feature full colors against a white background.
Basic Summary
The logo is the official symbol of Iris ID, not to be transformed in any way. It is used in a variety of media including printed publications and promotional materials, playing an integral role for promoting the corporate and brand images of Iris ID. To prevent any unwarranted tampering of the logo mark during its use, a transcript file posted on the web must be downloaded and used.
Color Numbers (Pantone, CMYK, RGB)
| Pantone | CMYK | RGB |
| Pantone 201C | C:24 M:100 Y:78 K:17 | R:165 G:30 B:54 |
| Pantone 424C | C:57 M:47 Y:48 K:14 | R:113 G:114 B:113 |
Logos on a Background
For a Color Logo
If the brightness of the background color is below 30%, use the positive (colorful) logo.
If the brightness is above 60%, use the negative (solid, white) logo.
Do not use any background between 30% and 60% of brightness.
For a Monotoned Logo
If the brightness of the background color is below 40%, use the positive (solid, black) logo.
If the brightness is above 40%, use the negative (solid, white) logo.
Color Don’ts
The logo must never be modified in order to not damage the brand image of Iris ID. It is essential that our logo is used correctly and consistently in all communications according to these guidelines.
Adding outline effect to the logo
Altering the shape of the logo
Reproducing the logo in any color other than specified in the guidelines
Reproducing the logo in any color other than specified in the guidelines
Applying the logo on any background color other than specified by the guidelines
Applying the logo on complicated background